Ad for Food Claims Clip Art Example of a Childrens Advertisement

The Children's Ad Review Unit (CARU), the nation'southward first Safe Harbor Program under the Children'south Online Privacy Protection Act (COPPA), helps companies comply with laws and guidelines that protect children under age 13 from deceptive or inappropriate advertising and ensure that, in an online surroundings, children's information is collected and handled responsibly. When advertizement or information collection practices are misleading, inappropriate, or inconsistent with laws and guidelines, CARU seeks change through the voluntary cooperation of companies and where relevant, enforcement action.

Program Touch on

CARU was established in 1974 to back up cocky-regulation in the advertisement industry and promote responsible advertizement to children. The results of CARU's work is available to the public.

Monitoring and Enforcement

CARU monitors child-directed media to ensure that advertising is truthful, accurate, appropriate, and compliant with its self-regulatory guidelines, and that online marketing is compliant with both the CARU guidelines and the Children's Online Privacy Protection Act ("COPPA").

Pre-Screening Service

From concept to final cutting, CARU's pre-screening services help businesses and agencies spot and correct problems before ads and promotional websites go live. Accept advantage of our one-on-one support as you lot navigate COPPA and CARU compliance.

COPPA Safe Harbor Services

CARU is the starting time FTC-approved Safe Harbor Programme under the Children's Online Privacy Protection Act (COPPA) and can assistance your company achieve its business goals while ensuring compliance with COPPA requirements, other applicable online information privacy laws, and CARU's guidelines.

Register Now for CARU 2022

CARU 2022, a virtual event taking identify May 10-11, is the but outcome dedicated to convening advertising and privacy law professionals in the children'southward space. This year, our expert speakers will cut through the racket and break downwards how advertisers, marketers, and developers can stay creative and innovative while maintaining compliance with a constantly shifting landscape of laws and regulations. Early bird pricing is available for a limited time and so register today!

Register Now

CARU leads the development and ongoing management of advertizement guidelines for children under age 13. To help businesses and advertisers, CARU provides education, one-on-one support, and legal guidance on:

• How to be compliant in the commitment of everything from digital ads to product packaging
• The art of delivering for an impressionable and vulnerable child audience
• Children's privacy, unique to digital content and data drove for children under age 13 (these guidelines reflect changes in COPPA)
• How to approach product presentations, appropriate disclosures, sweepstakes and contests, safe, endorsements, and sales pressure

Conclusion

Children's Advertising Review Unit Recommends Jazwares Modify Misleading Ads and Production Packaging for Micro Machines; Company Agrees to Comply

McLean, VA – March 17, 2022 – The Children's Advertizing Review Unit (CARU) adamant that Jazwares ad and production packaging for Micro Machines Corvette and World of Micro Machines Playsets were likely to mislead children. CARU also determined that Jazwares' Micro Machines Corvette...

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Decision

Children'south Advertising Review Unit Recommends Moose Toys Include Disclosures and Adult Supervision in Gotta Go Turdle Ads; Visitor Agrees to Comply

McLean, VA – March 16, 2022 – The Children's Ad Review Unit (CARU) recommended that Moose Toys modify its television receiver and YouTube advertisements promoting the Picayune Live Pets Gotta Get Turdle, every bit well equally the product'southward packaging, to include clear and conspicuous disclosures that children...

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Blog

Pursuing Best Practices For Representation In Advertising

As advertising volume increases, so besides practice people'southward expectations of representation in advertisement. Unfortunately, advertising collectively is still falling brusque, and consumer perceptions reverberate that. Why reply this call from consumers? And what is being washed well-nigh it?

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Blog

CARU'due south 2021 Tips for Parents: Safe and Efficient Holiday Shopping

Though much of this year may have felt uncertain, one affair that is sure is the state of 2021 holiday shopping: it is once again primarily online. To help ensure your online holiday shopping experience is safety and efficient, the CARU squad has put together some tips and scarlet flags to consider when making your all-important gift selections.

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BBB National Programs provides summaries of all case decisions in the Instance Determination Summary library. For the total text of National Advertising Division, National Advertizing Review Board, and Children's Advertising Review Unit decisions, subscribe to the Online Archive. For members of the printing, the total text of whatsoever BBB National Programs determination is available by emailing the request to press@bbbnp.org.

CARU 2022 Almanac Conference

The elementary reality is that kids alive online. What is much less simple is finding the correct recipe of regulation and standards to protect them in that dynamic environment. Every bit algorithms and platforms ...

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May x, 2022 Virtual

NAD 2022 Annual Conference

Save the date for the National Advertisement Division (NAD) annual conference, NAD 2022, will focus on the evolving nature of the intangible contract that exists between brands and consumers. The agenda ...

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Sep 19, 2022 Washington, DC

CARU Supporters have admission to benefits and resource including:

• Access to CARU experts to answer your questions near advertising and privacy issues directed to children

• Costless advertizement pre-screening and guidance from skilful staff

• Invitation to the annual Supporters' Council Meeting to discuss industry challenge

Interested in more data about becoming a CARU Supporter?  Contact our National Partners team to acquire how.

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